Keyword Psychology

Understanding Keywords For Better SEO

At Joomla Unlimited we understand the psychology of using Keywords in our Websites that we Design. Research has shown that customers who use the Internet go through three different major research processes when searching for a product or service. Here are the search processes:

1. Using Keywords for surfing
2. Using Keywords for comparing
3. Using Keywords for buying

Bottom line most people do not know how to do a proper search on the Internet. That is a fact. Most people will start with a one Keyword search on their browser. This will usually deliver a very generic and not very specific result. Something like SEO.

Next they will go a little farther in their Internet search using more specific Keywords in the search like SEO Company. This will deliver a more specific result. But we still are not there yet.

Next your customer will get a little more specific in their Internet search. Lets say they live in Washington State. Next they will use a string or commonly called long string Keywords. Washington State SEO Company for example.

This reminds me of a friend I have that when he finally got it he was so excited. Keep in mind he was marginally adept at computer use. He uses Craigslist for looking for boat parts for his boat. When he finally realized he did not have to go directly to Craigslist but rather use a list of long string Keywords he got specific and instant results! Craigslist Washington boat parts for example. Did any lights come on yet.

Joomla Unlimited Website Design and Marketing

When designing a Website a responsible Webmaster will do this research as the Keywords used in the design are the very basis of any Website. We at Joomla Unlimited understand this concept as it is basic Website Management and Marketing 101. We take the time to get to know your company, your competition and more importantly your customer.