Keyword Phrases

Website Design and Implementing Keyword Phrases

At Joomla Unlimited Keywords are the basis and the beginning of any Business Website Design project. When a potential customer is using the Internet to search for products or services you may provide they use keywords to define their search. For example when looking for an attorney you would use the word attorney in your search. This brings up a question of is this the best or only keyword used in a search for a attorney. Lawyer is another keyword that will also bring in results for attorney. At the beginning of any Website Design project a customers market should be taken into account.

Search Engines

This is a good time to define what a Search Engines Job is. A search engines job is to deliver the best and most relevant information available on the Internet for any given keyword or phrase entered into your browser. For example if you used the keyword phrase "dog grooming" you would not expect to get results of "cat declawing" would you? In fact the reason Google dominates the Internet as a search engine is they have the most sophisticated search engine at this time and delivers the best results.

There are various ways to research what Keywords should be employed when Designing a Website. Google has a very good tool that we at Joomla Unlimited employ called Google Keyword Tool. At quick look at your direct competitors that rank well in the Search Engines is a even better resource.

Keyword Phrases

Now we are going to get a little deeper here. If you should type in the keyword "attorney" what kind of results do you think you will get? You will get millions of results and I can guarantee you will not get results that you need. You may get results of attorneys from Singapore to Florida. Also you may get results for attorneys that specialize in criminal and divorce, who knows. Where I am going with this is Keywords are only the beginning of the Website Design stage. Keyword Phrases are where we at Joomla Unlimited focus most of our attention. Let me tell you a little personal story how using Keyword Phrases in your Internet marketing can be paramount in the success of your Website.

A Keyword Phrase Lesson

About ten years ago I owned a boat transport company marketing nationwide. The number one keyword was boat transport. Of coarse this was a very competitive keyword. In fact there was not a chance of ranking well with this keyword quickly with a new website. At the time my webmaster knew nothing of Search Engine Optimization and even less about Internet Marketing! I started studying SEO and Internet Marketing. After quite a bit of research I realised I could market alternative Keywords and more importantly Keyword Phrases. I started marketing "powerboat transport", "sailboat transport", "yacht transport" along with "boat transport". I immediately started getting a great deal of Search Traffic. What do you think happened when I started marketing those Keyword Phrases along with individual states attached to them!! POW. I was in business.

I think you get the picture here. Keyword Phrases are are more important than individual Keywords. If you lived in Atlanta and needed a attorney to implement a will for you, would you not use a phrase like Atlanta attorneys? Try it yourself type in Atlanta attorney and see what you get for a result. Now add "will" to your search and see what you get.

In this day and age every graphic designer thinks they are a Website Designer. That is fine and dandy when you are building a online family photo album. A Business Web site's job is to provide relevant information to your prospective customers. It cannot do that if it cannot be found. At Joomla Unlimited Designing a Website with your target audience in mind is the most important aspect of our job.

Our Website Designs

At Joomla Unlimited we implement our experience in business marketing, Internet marketing, and Search Engine Optimization (SEO) in all our Website Design Projects. This is not something you have to pay extra for, it is just something that should be part of a well designed website. Our Portland Oregon SEO and Website Design site can be viewed at www.jimhayseo.com.